Is your website mobile friendly? are you ready
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As an increasing number of consumers shift towards mobile commerce, more and more retailers are starting to notice. Mobile payments have become a huge business. So much so, that a lot of big companies are fighting to win the battle. Because the number of mobile device users now outnumbers that of desktop and laptops, it is more important than ever to have a mobile website if you are a business owner. Without a mobile website, you will likely fail in the marketplace. In this article, we will be talking about some of the top benefits of a mobile website.
Top Benefits Of A Mobile Website:
The number one benefit that you are going to receive from creating a mobile website for your business is more traffic. This is because Google and other search engines are placing more of an emphasis on linking users to websites that have been properly optimized for mobile devices. This is to make the searching experience better overall for their users. Without a sufficiently optimized website for your mobile traffic, Google and other search engines will penalize you. Even if you do not get penalized from Google or other search engines, you will get penalized by the actual visitor/consumer. This is because they are now expecting mobile optimization with their mobile devices. If you fail to provide it, they will simply move on to a competitor that has adhered to the mobile trend. This means that you are going to lose traffic and business.
2. Call To Action.
Another huge benefit of creating and using a mobile website for your business is that you are going to be able to create a more effective and prominent call to action on the site itself. Because a mobile site is a lot smaller and less dense than a traditional desktop website, you are going to be able to simply leave out the fluff and give the customer exactly what they want. This is going to increase your conversions overall.
3. Better User Experience.
If you provide a better user experience, you are going to get more prospective customers to stay on your site. Not only is this going to help increase the chances of converting them into customers, but it is also going to help increase your overall organic rankings. This is because the more time that visitors stay on your site, the better and more relevant search engines think your site is.
As you can probably tell, there are plenty of different unique benefits for creating a mobile site. If you have not yet created a website that is sufficiently optimized for mobile traffic, you are behind the curve. It is important to create one in order to remain competitive in the marketplace. Without a mobile site, you are bound to lose potential customers as a result of losing mobile traffic. Mobile users expect to have a good experience when surfing the Internet and looking for products and services that they want to buy.
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