Bruce Clay on Over-Optimization Penalties and the SEO Industry

Bruce Clay on Over-Optimization Penalties and the SEO Industry


Originally published on Apr. 16, 2012 – Google is in the midst of a major effort to reduce excessive SEO tactics, which they deem manipulative or unfair. Google has warned some webmasters that they have been identified for having unnatural links and penalties have been issues. Bruce Clay reflects on the ongoing impact of Google’s rules on the evolving SEO industry.

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