Bruce Clay introduces an 111-minute SEO course designed for busy executives, covering the “need to know” technical SEO and management issues.
(taken from the FREE 111-minute Executives Guide to SEO course)
This free course equips decision makers with an overall understanding of today’s search engine optimization best practices, trends and factors. View the complete Bruce Clay’s Executives Guide to SEO — available online, on demand, and for free at http://www.bruceclay.com/seo/free-executive-seo-guide.htm
Even though chief marketing officers (CMOs) and senior marketing executives are 63% more familiar with SEO today than they were 12 months ago, the industry speed, growth, terminology and best practices are in a constant sea of Google change. Where does a CEO, CMO or senior marketing executive begin to cut through the meta tag jargon and learn the executive version of brass tacks SEO?