Pitching new business is often one of the most expensive things an agency does – expending resources to do research and legwork to prove why they’re the best choice for the client. As the list of agencies competing for business grows, organizations have started asking for more and more up front work, often unpaid, to prove capabilities.
For agencies, this means getting access to insights around potential clients, their competitors and industry needs to happen quickly and affordably. Conducting what are often referred to as pre-sales audits, is a popular way to highlight understanding of current issues on a site from an SEO standpoint, and are now frequently expanding to include content marketing data points and recommendations.
Today we’ll talk about what’s involved in pre-sales audits, how they can help you win business, some potential drawbacks, and how to get setup with them easily and effectively without spending a lot of time and money.