The technical setup of category and faceted category systems in ecommerce sites can make or break a website’s organic visibility.
There are common errors in off-the-shelf and proprietary e-commerce platforms, which mean that sites using them aren’t able to rank for all of the terms that they should.
On Thursday 13th November at 6PM GMT (1PM EST), we’ll be joined by Alec Bertram from Allotment Digital, who has worked with ecommerce brands across most industries to build organic traffic and sales.
Tune in to learn:
Common issues with category pages of ecommerce sites, which decrease organic visibility and crawl efficiency
How you can identify these issues on your own website
How to maximise organic visibility, reduce crawl waste, and outrank your industy’s most authoritative sites by getting these pages right.
Common methods of forecasting the financial effect of fixing your facets and building business cases to get the C-suite to pay attention