Byron Gordon, SEO-PR, interviews Thom Craver, http://www.thomcraver.com Rochester Institute of Technology, at SES New York 2012, who moderated the panel: Tools of the Trade: SEO. Thom begins by outlining the highlights of this particular panel, including technical SEO and how to optimize your webpage and what kinds of links to go after to SEO Tools, including Google WebMaster tools, along with Bing SEO tools as presented by Duane Forrester.
Thom makes an excellent point for many who ask, if I use Google WebMaster tools why do I need to use Bing WebMaster tools? Thom says Google WebMaster tools measures only what Google bot measures when it visits your site while Bing’s WebMaster tools uses its own SEO algorithms to evaluate the SEO of your website. If you’re only using one, you’re missing half of the story. Bing continues to grow and expand, according to Thom.
02:27 — Thom concludes with his own tips and strategies for SMBs on how to conduct their own SEO strategy.
Screaming Frog http://www.screamingfrog.co.uk/seo-spider/
The Screaming Frog SEO Spider is a small desktop program you can install on your PC or Mac which spiders websites’ links, images, CSS, script and apps from an SEO perspective. It fetches key onsite page elements for SEO, presents them in tabs by type and allows you to filter for common SEO issues, or slice and dice the data how you see fit by exporting into Excel. You can view, analyze and filter the crawl data as it’s gathered and updated continuously in the program’s user interface.
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