Search Engine Optimization for Librarians – Part 3: Accessibility and Information Architecture

Search Engine Optimization for Librarians – Part 3: Accessibility and Information Architecture


Search Engine Optimization for Libraries
Presented by Shari Thurow, Founder and SEO Director, Omni Marketing Interactive

Part 3: SEO and Accessibility: How to Create Search-Engine Friendly Information Architecture & Navigation Systems

Information architecture and supporting navigation have a direct impact on search engine visibility. Learn navigation and online-curation best practices.

Information architecture: how to organize content
Curating online library collections
The scent of information
5 types of navigation systems
Synergy between navigation and search
How to ensure that search engines have access to desirable content
Diagnosing SEO accessibility issues

This webinar was held on July 14, 2016 and is approximately 60 minutes in length.

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