SEO Case Study: Poor Sculpting of Page Rank Flow (Negative results on Product Pages)

SEO Case Study: Poor Sculpting of Page Rank Flow (Negative results on Product Pages)


One of our analysts go ‘under the hood’ in this SEO case study where we explain how poorly executed PageRank sculpting can negatively affect your rankings on your product pages.

We explore 3 main issues that were preventing this large retailer’s website product pages from ranking in the SERPs as a result of a previous company having manipulated the PageRank flow to drive rankings to their over-optimised, keyword stuffed article pages, rather than focusing on achieving top rankings for the product pages themselves.

We discuss some key findings and suggestions on how to fix this type of problem.

SEO Analyst: Mayson Atterbury
Blue Magnet Digital Solutions
www.BlueMagnet.co.za

Should you experience any problems with your SEO rankings, then contact our analysts for a diagnosis.

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