Does indexing a mobile website create a duplicate content issues with the main site? Any recommendations for mobile seo? Biznick, Missouri
Today’s question comesfrom Biznick in Missouri.
Biznick asks, Does indexinga mobile website create
duplicate content issueswith the main site?
Any recommendationsfor mobile SEO?
So first off, let me just saythat we’ll put a link in the
description of this videothat points to a blog post.
It was done by a bunch ofpeople who have experience with
this particular topic from theJapan team, in fact, who talked
about SEO, mobile, all thatstuff, how they interact.
But let me go ahead and sharethe best practices with you.
Googlebot has a specific useragent, I think it’s Googlebot
mobile, for mobile search.
So if you see Googlebot mobile,then serve up your mobile site.
If you see just regularGooglebot, I would serve up
just your regular site.
It can be nice to have thecontent on a separate URL, so
maybe m dot whatever your siteis dot com; that can be a
very good best practice.
The other thing that somepeople seem to worry
about is they say wellaren’t I cloaking?
Is this going to cause somesort of cloaking issue?
Will I get into a penaltyfrom that perspective?
And the answer is no forthe following reason.
Cloaking looks at thedifference between what
is returned to the mainGooglebot– that is our
Googlebot web crawlerversus to the user.
So there’s no problem returningyour main site to Googlebot and
your main site to users using aregular web browser, Internet
Explorer, FireFox, Chrome,anything like that.
Now if you see a mobile useragent come in, so something
that you can tell from the useragent is an iPhone or an
Android phone or something likethat, then it absolutely makes
sense to return your mobileversion of your site.
So in essence, all we ask youto do to avoid any cloaking is
if regular Googlebot comes, theweb crawler, treat us just like
a regular web user visitingwith Internet Explorer or
FireFox or Safari or Chrome.
If a regular user comes in orif Googlebot comes in and it’s
Googlebot mobile, then give itthe mobile version
of that site.
Other than that, those are themain things to bear in mind.
I think it is very handy tohave a separate URL, like m
dot, whatever the name of yoursite is, because then you can
always do testing, you canmake sure that things work.
It might keep it a little bitmore clear in people’s mind
about what’s going on.
But if you do those youshouldn’t have any
duplicate content issues.
And if you do, please stop bythe forum linked to from
google.com/webmasters and letus know what sort of issues you
see, and then we’ll take that,see if we can debug it, and
make sure that it worksbetter for everybody.