The keyword or “other” dimension includes the concept of duplicate content, which can create significant indexation issues for a website. Duplicate content problems happen both on-site and off-site, and when excessive they can hurt a website’s rankings. In this lesson, covers the history of duplicate content and why Google considers this a negative signal. Then, learn how to identify and fix various duplicate content issues both on your site and across the web.
*How duplicate content affects search rankings and why it should be minimized
*Survey the history of duplicate content and the two types of duplicate content
*Identify and correct on-site duplicate content
*Identify and correct off-site duplicate content