A common question in SEO is: “I don’t have a lot of time or money for SEO. What’s the one thing I can do that will have the biggest impact on my search rankings?” Though this seems like a straightforward enough question, answering it turns out to be pretty complex: we need to consider how our site compares to existing rankers in hundreds of different ranking facotrs, the relative importance of each of those ranking factors, and how much any particular action would improve our score for that Ranking Factor. The good news: CanIRank does all of that for you! In this video we’ll explain the Issues section of the CanIRank report, which lists all of the factors preventing your site from ranking, and show you how to go from Issues to specific Action Recommendations, which are the most effective actions to take to address your site’s Issues. It sounds complex, but don’t worry: the hard math is done for you, and if you don’t care about details all you have to do is press a button to get a prioritized list of the SEO actions that will have the biggest impact on your sites’ ranking.