SEO 2013 & Beyond on Amazon: http://ezseonews.com/seo2013-3
The sitemap can show all manner of problems with a site. The typical one I find is several articles all apparently about the same topic. Typically, in the evolution of the site, the webmaster found keywords with high demand and low competition and wrote articles with the sole motive being to rank the article for that keyword. The problem arises when two or more keywords are so similar, it’s impossible to write unique, valuable content just around that keyword.
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