SEO tools (DGS4 Recap)

SEO tools (DGS4 Recap)

Join our next Digital Growth Summit

SEO tools
What are some of the tools that you most recommend for being able to take a pulse of your website and finding some of these technical issues?

The two tools that I use the most are SEMRush and Magestic. Majestic will give you a breakdown of all of the incoming links so that you can run a report monthly because Google Analytics doesn’t give you that with as much transparency anymore. It’s very helpful. SEMRush is great for seeing some of the keywords that you are showing up for and Google Analytics hides that now. It’s also good for doing competitor research. Those are two pieces of software on the link building side that we interact with all the time. There are a handful of great tools out there for you that will do an on-site audit for you. There are five or six good ones out there. – P.J. Leimgruber

Screaming Frog is great for people who are in the small to mid website meaning 1,000 URLS and not in 100,000 URLS, I think Screaming Frog is very valuable as a crawler for the technical aspect. You want to crawl to get the technical aspect, you will have to pay but Screaming Frog is a good starting point. If you are higher than 100,000 DeepCrawl is one of the better things that I have seen lately for these people. From a strategy aspect, it is very important. SEO Link Profile is the one that gives you the biggest amount of backlinks to your site and can work well with Google products such as Google visualizations. – Juan Cardoso

I think it’s really important outside of tools to look at your page speed. There are a lot of page speed tools out there and going back to the focus on mobile, there is a lot of data on how slow your page loads and that matters. You need to be aware of how adjustments to your site affect page view, page loads, etc. If the new code is too heavy, takes up too much speed and takes more than two seconds to load then it isn’t worth it. – Jonathan Renteria

For page speed, there are a lot of tools out there but Google has a great one called the Page Speed Insights Tool. It assigns specific scores for desktop and mobile page speed. One of the most interesting parts of the mobile assessment that it provides is that it also gives you a UX score primarily based on speed, but also on the size of tag targets, render blocking Javascript above the fold. It gets a little technical, but it’s a great tool. I personally use SEMRush, it’s a great tool, and I use Search Metrics in tandem. If you are just into quick data pulls then you can use an Excel plugin called SEO Tools for Excel. It’s free, you download it and there is a little annoying ad that pops up for five seconds. If you want to learn how to connect, you can learn from this because I happily paid to make it go away. It pulls a lot of data through cell formulas and it has direct integration through Google Analytics API, Majestic API and others. It’s really a full-service tool. – Matthew Young

WooRank is also great for smaller sites so if you are a webmaster for your own business site then this app will let you know if you are missing a sitemap, if your image tags are off, just kind of the basic DIY service level stuff. WooRank is great for the first steps and building blocks of a successful SEO platform.- P.J. Leimgruber

Moz is one of the most basic and easy-to-use sites that ranges from basic services to the most complicated services. They have tools for everything and they do a great job explaining how to use them, they give you a detailed understanding of what is going on with your site so I think that for a starting point if you are thinking of hiring SEO or trying to understand issues on your own then Moz is a great resource. – Juan Cardoso

Search Metrics gives you a visibility score, which is basically this keywords has x amount of search volume based on our data and the click through rates on the rankings go from 35% for the first ranking and down to 1% for number ten, etc. It gives you a visibility based on what is the rough estimate of traffic you can get. It’s cool because it can give you an idea of how you stack up against competitors and let you look at how often your website is showing up in the search landscape. – Adam Piotrowski

Search Metrics can also assess the optimization levels of your content compared to the top 50 competitors or so in the space so if you find that you are not fully exploring a topic, Search Metrics will pull out specific areas in which you can improve your company. – Matthew Young

« »