What are the differences between social media and SEO?

What are the differences between social media and SEO?


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This is a common question, will all the buzzwords floating around cyberspace. Many small business owners are confused by all the options and changing landscape of online marketing.

The Geek-Free Answer

There are just 4 types of website traffic:

* direct traffic
* search traffic
* referral traffic
* campaigns

How to get SEO traffic

* understand the issues of your target audience
* add content related to this issues
* cover your bases with SEO basics (use the Yoast SEO plugin)
* syndicate your content to social media sites- reach your audience where they are!

Social Media

* set up shop with consistent profiles
* engage with your audience in groups
* share valuable content (including your own!)
* build an audience
* generate leads and op-tins
* get folks back to your site
* measure results (Google Analytics)

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